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WebApr 4, 2024 · The idea of the marketing mix was first popularized by Neil Borden, a professor of advertising at the Harvard Graduate School of Business Administration. In … WebApr 4, 2024 · The idea of the marketing mix was first popularized by Neil Borden, a professor of advertising at the Harvard Graduate School of Business Administration. In 1964, Borden published an article titled “ The Concept of the Marketing Mix ,” which discussed different advertising tactics that companies could use to target consumers. farmersville robotics
Business with Marketing, BA University of Greenwich, London
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